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The Rankable Podcast: Local SEO Advantages for Enterprise E-Commerce - Episode 89

Lastmile Retail Co-Founder and CEO, Michael Carini, dives deep into the growth opportunities and market edge available to enterprise businesses that augment their existing marketing strategies with a unique, localized approach to search visibility.

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Lastmile Retail

iPullRank Rankable Podcast — Episode 89 ft. Lastmile Retail Co-Founder and CEO Michael Carini

Join Lastmile Retail Co-Founder and CEO, Michael Carini, as he dives deep into the growth opportunities and market edge available to enterprise businesses that augment their existing marketing strategies with a unique, localized approach to search visibility. In this episode, Michael covers:

  • How to optimize for the way your customers are actually searching, not the way you want them to search
  • How Lastmile is turning the legacy co-op model on its head
  • The proven benefits of infusing real-time inventory, services, and offerings at the location level into your local pages and store finder
  • The bottom-line impact of transaction-ready SEO on your brand’s overall local strategy and overall growth trajectory

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Listen to the episode

Episode Timestamps:

  • [0:00] Intro
  • [5:38] Context is King
  • [7:04] Incorrect Information in Local Search
  • [8:22] How Google Prioritizes Location Signals
  • [10:20] Common Issues in Local Search
  • [12:45] The Opportunities That Come From Targeting Specific Locations
  • [14:08] What Should Be On Your Individual Pages
  • [15:20] How To Get the C-Suite to Take Action
  • [18:21] How Should Brands Leverage Their Retailers to Maximize Visibility
  • [20:42] What Data Can Brands Use From Their Retailers
  • [22:45] How to Find the Best Solution
  • [26:07] Challenges in Local Search
  • [28:18] Are Enterprise Brands Seeing Local as a Problem?
  • [31:35] How Can Enterprise Brands Improve Their Local Search Presence?
  • [37:00] Rapid Fire Rankings

Check out The Rankable Podcast here