iPullRank Rankable Podcast — Episode 89 ft. Lastmile Retail Co-Founder and CEO Michael Carini
Join Lastmile Retail Co-Founder and CEO, Michael Carini, as he dives deep into the growth opportunities and market edge available to enterprise businesses that augment their existing marketing strategies with a unique, localized approach to search visibility. In this episode, Michael covers:
- How to optimize for the way your customers are actually searching, not the way you want them to search
- How Lastmile is turning the legacy co-op model on its head
- The proven benefits of infusing real-time inventory, services, and offerings at the location level into your local pages and store finder
- The bottom-line impact of transaction-ready SEO on your brand’s overall local strategy and overall growth trajectory
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Episode Timestamps:
- [0:00] Intro
- [5:38] Context is King
- [7:04] Incorrect Information in Local Search
- [8:22] How Google Prioritizes Location Signals
- [10:20] Common Issues in Local Search
- [12:45] The Opportunities That Come From Targeting Specific Locations
- [14:08] What Should Be On Your Individual Pages
- [15:20] How To Get the C-Suite to Take Action
- [18:21] How Should Brands Leverage Their Retailers to Maximize Visibility
- [20:42] What Data Can Brands Use From Their Retailers
- [22:45] How to Find the Best Solution
- [26:07] Challenges in Local Search
- [28:18] Are Enterprise Brands Seeing Local as a Problem?
- [31:35] How Can Enterprise Brands Improve Their Local Search Presence?
- [37:00] Rapid Fire Rankings
