The Rankable Podcast: Local SEO Advantages for Enterprise E-Commerce - Episode 89
Lastmile Retail Co-Founder and CEO, Michael Carini, dives deep into the growth opportunities and market edge available to enterprise businesses that augment their existing marketing strategies with a unique, localized approach to search visibility.
Creating Effective Local Search Results
Search is your company’s “foot in the door” to online shoppers. Unlike visitors to your site, shoppers in search have generally not already decided on where they’re going to purchase – especially when they want to buy local. To win the sale, not only do you have to rank for shoppers local queries, but you need content and taglines that are contextually relevant and cater to shopper’s immediate need.
5 Elements of a successful local product landing page
The Online Landing Page is the “final destination” for online shoppers before they buy. So how do we do it Right? If we seek to surpass industry average conversion rates of 2.5% and enter the realm of industry-best conversion rates of 28% we must provide the shoppers with what they seek! This article is intended to showcase the effective elements of a Landing Page. Simply put, we answer the question of how to convert a visitor shopper into a paying client.
Going the Lastmile
Sales is the Lastmile, or the moment of truth for any company. However, even the greatest products and services cannot sell themselves, so companies have to be great at acquiring and retaining customers. The issue is how to most effectively do so considering that product life cycles have collapsed, buyers are more informed, customer experiences matter more and 24/7 access to online commerce continues to disrupt buying models.
All Pages Aren’t Made Equal…and Your Customers Know it!
At Lastmile we make transactional microsites for each and every one of your stores. Our Digital Storefronts are made for every local store in your footprint and infused with rich, local content so your end customers can browse and buy everything each store offers and satisfy demand in that moment. Most importantly, we add two key ingredients:
Marketing in Times of Crisis
How do you market anything in times of crisis? Simply put, now it’s even more important to get out of the way and meet consumer demands head-on with what they want, not what we think. Now is the time for us to attach less importance to aesthetics, storytelling, gimmicks and feel good campaigns and for hard-hitting direct-to-consumer (DTC) marketing to be at its very best. Now is the time for true local marketing to be of service.
Award Winning Tech Drives More Sales for 2022
This year, Lastmile took home the 2021 Best Location Data Platform from the Digiday Technology Awards.
Telling Isn’t Selling
Telling online directories and social media sites where products may be found and how to travel to or contact those locations won’t close the sale.
Aesthetics or Sales?
Do you want your customers to search for specific products and services that you offer and just find an aesthetically pleasing web page? They say that beauty is only skin deep. What happens when so is your brand online and your customers find a competitive alternative?
Untapped $5 Trillion Dollar Opportunity: “Near Me”
Today, 87% of shoppers begin their product searches online, according to research from Salesforce and Publicis Sapient. And yet of the $5 trillion dollars of total retail sales in the US in 2017, ecommerce sales represented only 13%.