Consumers regularly use AI to shop
52%
use AI to shop, at least weekly
79%
trust AI product recommendations
17%
start their shopping journey with AI
66%
say majority of search activity has local intent
Lastmile works with enterprise brands every day, giving us a strong view into real customer behaviors at scale.
But behavior alone doesn’t reveal why customers choose certain paths — or what unmet needs shape those choices.
use AI to shop, at least weekly
trust AI product recommendations
start their shopping journey with AI
say majority of search activity has local intent
“Everyone I know is using Google less”
vs
“Nothing’s changed, focusing resources
on AI is a mistake”
Local inventory and data accuracy are pain points
Strong demand for local information in AI
AI now a core shopping tool; 17% start with AI
Consumers turn to Google when AI doesn’t deliver
Better local data in AI would impact Google
