Key Findings
1. The majority of users report heavy local search usage
66%
say the majority of their searches have local intent
67%
search locally at least “several times a week”
2. A surprising number of consumers start their buyer journeys with AI
17%
use AI first, now a top 3 starting point
3. AI has already overtaken social media for local shopping
52%
report using AI for local search
43%
use social media
4. Local shoppers are looking for deep local content
38%
Local Promotions / Deals
37%
Reviews / Local Reviews
30%
Real-time Local Inventory
5. AI is falling short for local customers
79%
trust AI but are frustrated by missing information
68%
say AI often falls short for product inventory searches, store specifics
