Rich Local Content Management At Scale
Are you struggling to manage local content across all of your locations? Keeping content fresh can be time-consuming, but it’s essential to showcase local content that resonates with your customers—such as real-time inventory, local promotions, and services—otherwise, they’ll look elsewhere.
Don’t let your competitors gain the upper hand because your current local marketing solution falls short. Many competitors offer thin local content that fails to effectively engage customers. With Lastmile’s approach to content management, we ensure your local pages feature accurate and relevant information tailored to each location's nuances, driving meaningful engagement and results, such as:
Let's get to the point: We designed our solutions exclusively for enterprises with a large multi-location footprint, whether they are retailers or service providers. Our systematic approach to local marketing and our content management tools allow you to instantly sync and update multiple locations in one place, enabling you to feature rich local content at scale. This saves time and resources while enhancing the consumer experience and growing your bottom line.
Content Management Built for Enterprise
- Instantly sync and update multiple locations at a time through our bulk edit tools.
- Make changes once that apply to many locations, and choose locations to edit based on a set of filters (like location type, group, or different location attributes).
- Respond to reviews directly from the dashboard and enable automated review generation, including bulk review responses that allow you to respond to many reviews at once.
- Allow dealers or franchise owners access to manage certain content for their locations through our robust roles and permissions system.
- Provide stakeholders at each location access to a media library where you can upload creative assets so every location has access to the same content.
- Automatically apply content to locations through our data-loading rules based on store information, keeping content fresh.
Effective Content Management Has an Immediate Impact on Your Bottom Line
- Save time and resources by making changes to multiple locations at once.
- Keep content fresh and up-to-date with less internal effort.
- Boost your star ratings and maintain a consistent presence across search platforms and increase visibility.
- See a 30% increase in return on ad spend.
You need rich, location-specific content on your local pages that resonates with each location. Generic content that doesn't connect with your customers' needs simply won’t suffice. When you provide content that engages consumers and gives them the information they need, they are more likely to make a purchase and return.
But when your team is already stretched thin and your internal resources are maxed out, manually updating content across hundreds or thousands of locations is not feasible. This is where Lastmile's content management solution stands out. With features like bulk editing, reviews management, and a comprehensive media library, Lastmile is designed to address your unique challenges.
Partner with Lastmile today and move beyond outdated page solutions that no longer get the job done.
#Gettothepoint
Request a Demo
Drive more local sales by pairing shoppers with real-time inventory and promotions through seamless online-to-offline capabilities that help clients transact now.
