Overview
Challenge
With fierce competition for talent nationwide, the U.S. Navy needed to strengthen its digital presence and make recruiting stations easier to find, engaging potential recruits where they search online.
Approach
Lastmile Retail deployed next-generation locator and microsite solutions while optimizing Google and Bing profiles. This ensured that every recruiting station’s information was accurate, visible, and engaging, driving traffic and meaningful leads.
Outcome
The Navy’s digital presence became more discoverable and actionable, resulting in stronger engagement, more leads, and improved nationwide awareness of recruiting opportunities.
Results
7.2M+ profile impressions (2023) — reaching millions of potential recruits.
920,000+ engagement clicks — driving high levels of interest and exploration.
7,000+ RFI form submissions from Directory traffic — translating digital activity into actionable inquiries.
11% increase in review volume — more authentic feedback and presence online.
47% increase in recruiter review response rate — improving engagement and trust with prospective candidates.
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