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Boost Mobile

A program with significant and measurable positive ROI

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Up to 7% lift in local sales

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2-4x improved ad performance

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40k+ measures store visits

The Ask

Lastmile was tasked to develop a marketing program to allow dealers to directly promote their location and offerings with a few goals in mind: 

Goal 1

Avoid duplication of effort with the national search marketing program by focusing on hyper-local tactics that aren’t in use today.

Goal 2

Design a framework that allows local dealers to spend their own funds on search marketing to promote individual stores.

The Strategy

Utilize Google Ad's local campaign capability but improve with feedback loops back to product teams

Segment each location by layering geo-demographic data & assign dedicated budgets er door and per targeted demographic

Leverage exclusion lists of all Boost customers, updating as needed throughout the campaign, and audit regularly to maintain testing integrity

Target the right shoppers with the right offer at the right time. Directing shoppers to specific offers for targeted stores.

Results

In the era of COVID, Lastmile increased in-store visits and sales, proving that this approach should be taken nationally to drive revenue growth.

• CPC improved by 20% 

• CTR improved by 113%

• Conversion Rate improved by 450% 

We Drive High Engagement

Lastmile hosts thousands of transactional micro-sites internationally
with millions of daily stock items under management.

5-10x

Growth of

e-commerce & BOPIS conversion rate boost

5-10x

Growth of

e-commerce & BOPIS conversion rate boost

5-10x

Growth of

e-commerce & BOPIS conversion rate boost

5-10x

Growth of

e-commerce & BOPIS conversion rate boost

Trusted By Clients Globally

Up to 7% lift in local sales

2-4x improved ad performance

40k+ measures store visits

A program with significant and measurable positive ROI

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10x+ ROI

100+ incremental appointments per store

Direct O2O attribution

Localized their business in order to maximize the number of customers test riding and buying their bikes.

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$1m+ a month in incremental online orders

Hundreds of thousands of monthly visits from SEO

10x in conversion rate boost off local pages

Now offers customers the most relevant products in their area through real-time inventory

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Get Started Today

1

Schedule a Short Call

First, we’ll discuss your local marketing goals and pain points.

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2

Get a Personalized Consultation

Then we’ll identify gaps in your local presence and opportunities to drive greater sales.

3

Experience a Live Demo

Lastly, we’ll provide a live demo of Lastmile's award winning solutions that best serve your business goals.