Overview
Challenge
With COVID impacting foot traffic, Boost Mobile needed a way to drive customers into stores while maintaining strong local engagement.
Approach
Lastmile Retail expanded and optimized localized search campaigns using demographic-based targeting, tailored store-specific offers, and real-time testing to find which strategies performed best in each region. This ensured that every ad spoke directly to the right audience at the right time.
Outcome
The campaign successfully increased in-store visits, boosted local sales, and maximized ROI, proving that even during challenging times, smart local marketing drives measurable results.
Results
4× return on ad spend — every dollar invested delivered strong financial return.
9.2M clicks and 2.43B impressions at $0.23 CPC — broad reach, highly cost-effective.
40,000 measured store visits — clear connection from digital campaigns to physical foot traffic.
7% lift in local sales — tangible impact on revenue.
450% increase in conversion rates — optimized messaging drove meaningful action.
113% increase in clickthrough rates — more customers engaged with local ads than ever before.
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Drive more local sales by pairing shoppers with real-time inventory and promotions through seamless online-to-offline capabilities that help clients transact now.
