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Boost Mobile

A program with significant and measurable positive ROI


Up to 7% lift in local sales


2-4x improved ad performance


40k+ measures store visits

The Ask

Lastmile was tasked to develop a marketing program to allow dealers to directly promote their location and offerings with a few goals in mind: 

Goal 1

Avoid duplication of effort with the national search marketing program by focusing on hyper-local tactics that aren’t in use today.

Goal 2

Design a framework that allows local dealers to spend their own funds on search marketing to promote individual stores.

The Strategy

Utilize Google Ad's local campaign capability but improve with feedback loops back to product teams

Segment each location by layering geo-demographic data & assign dedicated budgets er door and per targeted demographic

Leverage exclusion lists of all Boost customers, updating as needed throughout the campaign, and audit regularly to maintain testing integrity

Target the right shoppers with the right offer at the right time. Directing shoppers to specific offers for targeted stores.


In the era of COVID, Lastmile increased in-store visits and sales, proving that this approach should be taken nationally to drive revenue growth.

• CPC improved by 20% 

• CTR improved by 113%

• Conversion Rate improved by 450% 

Technology Designed To Drive Sales


increase in

e-commerce & BOPIS conversion rates


of visits

convert to leads and sales


first page results

for local searches with our award-winning SEO



in return on ad spend

Trusted By Clients Globally

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