Boost Mobile

Boost Mobile

A program with significant and measurable positive ROI

Up to 7% lift in local sales
2-4x improved ad performance
40k+ measures store visits

The Ask

Lastmile was tasked to develop a marketing program to allow dealers to directly promote their location and offerings with a few goals in mind: 

Goal 1

Avoid duplication of effort with the national search marketing program by focusing on hyper-local tactics that aren’t in use today.

Goal 2

Design a framework that allows local dealers to spend their own funds on search marketing to promote individual stores.

The Strategy

Utilize Google Ad's local campaign capability but improve with feedback loops back to product teams

Segment each location by layering geo-demographic data & assign dedicated budgets er door and per targeted demographic

Leverage exclusion lists of all Boost customers, updating as needed throughout the campaign, and audit regularly to maintain testing integrity

Target the right shoppers with the right offer at the right time. Directing shoppers to specific offers for targeted stores.


In the era of COVID, Lastmile increased in-store visits and sales, proving that this approach should be taken nationally to drive revenue growth.

• CPC improved by 20% 

• CTR improved by 113%

• Conversion Rate improved by 450% 

Request a Demo

Drive more local sales by pairing shoppers with real-time inventory and promotions through seamless online-to-offline capabilities that help clients transact now.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Technology Designed to Drive Sales


Increase in e-commerce & BOPIS conversion rates.

20% +

Of visits convert to leads and sales.

10k +

First page results for local searches with our award-winning SEO.


Increase in return on ad spend.

Explore Other Case Studies

Return on Investment
Read Case Study
$1m +
Monthly Incremental Online Orders
Read Case Study
Lift in Local Sales
Read Case Study