Content Implementation & Product Specialist

The Role

Content Implementation & Product Specialist

Full-Time (New York / Hybrid)

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Role Overview

Lastmile is looking for a full-time Content Implementation & Product Specialist to support our operations and product teams with day-to-day content implementation, page buildouts, onboarding documentation, and client-specific product execution.

This is a cross-functional role for someone who is detail-oriented, comfortable working across teams, and looking for a path of progression into product management.

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What You’ll Do

Product & Implementation Support

• Maintain and organize client-specific documentation, including:
  • Website structure (information architecture)
  • How data moves in and out of the Lastmile platform
• Maintain analytics setup documentation, including workflows related to:
  • Google Tag Manager
  • Google Analytics 4
  • Search Console
• Support rollout and implementation of new product features and use case application for clients
• Assist with QA testing during setup and launch processes
• Support client or partner issues that require deep knowledge of Lastmile systems and integrations

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Operations & Content Execution

• Support the Account  team with day-to-day content implementation and management tasks
• Update page content and organize documentation related to image specs across clients
• Assist A/B test creation and management
• Help identify and support new client use cases within the platform
• Support page buildouts for new client launches and additional page types

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Why This Role Matters

This role sits at the intersection of content implementation, strategy, and operational problem-solving. You’ll help ensure new clients launch successfully, existing clients are supported effectively, and internal teams have the documentation and implementation support they need to move quickly and effectively.

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Requirements

• Work Authorization: This role requires physical residency in the US; we are unable to provide visa sponsorship or support remote work from outside the country.
• Minimum 2-3 years work experience in a related field
• Strong organizational skills and attention to detail
• Ability to manage documentation across multiple clients, systems, and workflows
• Comfort working in both strategic and execution-oriented tasks
• Strong written and verbal communication skills, comfortable speaking with clients
• Ability to learn new systems quickly and think through process edge cases

Nice to Have

• Experience with digital content implementation or content operations
• Familiarity with analytics and tag management tools such as GTM, GA4, and Search Console
• Experience with QA, implementation support, or onboarding workflows in a SaaS or tech environment
• Exposure to data mapping, data flows, or integration documentation
• Experience supporting A/B testing or structured experimentation workflows
• Familiarity with tools such as Parabola or similar automation / workflow tools

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About Lastmile Retail

Lastmile is an industry-leading provider of online-to-offline digital marketing solutions for many Fortune 500 companies. Through our proprietary technology, we help organizations localize their offerings and connect “high-intent” individuals in a geographic area with the deep local information needed to drive action.

We recognize that the secret to our success is our outstanding team and offer continuous opportunities for career growth, learning, and professional development. We also pride ourselves on a reasonable work-life balance. At Lastmile, we know that you’re an adult who can get your work done. We won’t stand over you from 9 to 5, but we will mentor and support you.

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Benefits

• Excellent benefits (health, dental, and vision insurance)
• Short-term and long-term disability coverage
• Unlimited PTO (within reason) and holidays
• 401K with company contribution
• Paid parental leave