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Overview
Challenge
With 7,500 stores nationwide, T‑Mobile sought to deliver a consistent, seamless customer experience that bridged both retail locations and e-commerce, while optimizing internal resources and digital visibility.
Approach
Lastmile Retail executed a phased rollout that included comprehensive listings management, an advanced store locator, digital storefront enhancements, and store-level analytics. By comparing in-house capabilities with pilot Lastmile solutions, T‑Mobile identified the most effective strategies for scaling across its network.
Outcome
The omni-channel strategy strengthened T‑Mobile’s digital and in-store presence, improving customer engagement, search visibility, and operational efficiency across the entire store network.
Results
22.9% YoY increase in Google Search views — more customers discovering T‑Mobile online.
40.6% YoY increase in Google Map views — boosting local store discovery.
30.8% YoY increase in Google My Business actions — translating visibility into meaningful interactions.
109K new keywords ranked — expanding digital reach and search relevance.
Millions saved annually and 4,992 internal resource hours saved — significant efficiency gains for the company.
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