The Blog

Read the latest articles from Lastmile Retail.

Creating Effective Local Search Results
FEATURED ARTICLE

Creating Effective Local Search Results

Search is your company’s “foot in the door” to online shoppers. Unlike visitors to your site, shoppers in search have generally not already decided on where they’re going to purchase – especially when they want to buy local. To win the sale, not only do you have to rank for shoppers local queries, but you need content and taglines that are contextually relevant and cater to shopper’s immediate need.

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The Next Generation of Co-op Advertising
Platform

The Next Generation of Co-op Advertising

What if brands could directly promote their in-store products to nearby consumers the moment they’re ready to buy. In a digital world they can.

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Lastmile Wins “Best Local Search Marketing Initiative – SEO” Award
Announcement

Lastmile Wins “Best Local Search Marketing Initiative – SEO” Award

This year, Lastmile is pleased to announce that our hard work partnering with Sprint, a leading wireless telecommunications provider recently acquired by T-Mobile, has won the coveted Best Local Search Marketing Initiative – SEO Award for 2020.

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2021: The Year to Power Local Sales
Platform

2021: The Year to Power Local Sales

Moving forward from an incredibly tough year on our families, communities and local businesses will necessitate focusing our efforts with empathy and practices rendering immediate tangible results. We must find new ways to rebuild in what remains a fluid situation with COVID-19 and work to help one-another, especially our local businesses which are the fabric of our communities.

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4 steps to a successful online to offline shopper journey
Media

4 steps to a successful online to offline shopper journey

Winning the sale requires reaching today’s shopper in the moments that matter with the right messaging, content and experience. Over the course of three years, Lastmile developed a proprietary methodology to help retailers master their omni-channel marketing and earn their customers loyalty when they’re looking for nearby buying options.

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The Exponential Power of “Local Search” for Beer, Wine & Liquor Marketers
Industry Insight

The Exponential Power of “Local Search” for Beer, Wine & Liquor Marketers

According to Google, in the last two years “near me” mobile searches have grown over 500%. And yet, alcohol marketers have been slow to embrace and adopt “local search” as a competitive advantage in driving both on and off-premise sales.

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3 reasons why the Amazon Whole Foods acquisition Isn’t what you thought
Industry Insight

3 reasons why the Amazon Whole Foods acquisition Isn’t what you thought

Through the Whole Foods acquisition, Amazon is poised to bring to market a model for same-day delivery that will raise the bar on how all retailers must service their customers. Amazon understands the stakes are not strictly about who will make the most money with same-day delivery, but instead will conventional retailers be able to survive without it.

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Untapped $1.53 Trillion Dollar Retail Pot of Gold: BOPIS, Buy Online Pickup in Store
Industry Insight

Untapped $1.53 Trillion Dollar Retail Pot of Gold: BOPIS, Buy Online Pickup in Store

63% of consumers utilize “BOPIS” features to purchase products three-times a year. 25% of consumers begin their shopping journey online via the web or mobile “app” but end up purchasing “in-store”, yet only 27% of North American retailers offer such shopper “BOPIS” features. Does this anomaly suggest vast opportunity missed or a misread of consumer mentality? Let’s dive deeper into this and discuss the “BOPIS”winners and losers.

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