Lastmile partners solely with some of the world’s best-known local enterprise brands. This is why our concept of a complete customer journey may cover more ground than you’ve seen in other models.
What we know from partnering with major multi-location enterprises like T-Mobile and Hyatt is that today’s consumers need more help than ever in making it from start to finish. Choice is a great thing, but in recent years, the web has become so full of options that searchers feel lost.
The solution is actually simple: Your brand can become more profitable by offering more help than your competitors do.
And by partnering with Lastmile, we’ll help you track, improve, and scale consumer engagement and customer service across all your markets. Whether you have hundreds or thousands of locations, we’ll set you up to offer the best help to customers at all six phases of their journeys:
Local enterprise customer journeys have gotten messy
Customers need your brand’s guidance because the number of potential digital touch points on their journey keeps expanding. While consumer journey models tend to make things look tidy and manageable, the truth is that online searchers roam back and forth between varying stages of discovery and comparison and conversion looking for the best solution to their needs. They also ricochet between multiple platforms in search of help.
All of the following digital touch points can make up some part of your potential customers’ journeys:
- Local business listings on platforms like Google Business Profile
- Local business reviews
- Traditional organic search engine results
- Free and sponsored shopping results
- Image and video search results
- Voice search results
- Agentic search results
- AI summaries, like Google AI Overviews
- Conversational AI tools, like Google AI Mode or ChatGPT
- Paid advertising
- Social media
- Brand-owned assets like company websites
Your enterprise isn’t alone if all of this activity feels chaotic, but there’s nothing to fear.
A fully-connected, fully-supported local search marketing solution is the answer
Decrease dependence on costly middleware by employing our fully connected solution to meet customers with assistance across all digital touchpoints. Scaling across hundreds or thousands of locations is possible when your brand is operating from a single source of truth with sophisticated access permissions for all stakeholders. This is the right recipe for offering superior local customer service today:
Lastmile is not a local SEO SaaS vendor – we are a full marketing partner, and we are obsessive about customer experiences. This starts with how we serve you. Enterprises have complex, sophisticated needs. Our service is white-glove and hands-on, including:
- Dedicated, consultative account management, augmenting your teams with our experts
- All the training all your stakeholders need to fully utilize every tool and service we offer
- 24-hour response times to all support tickets
The right help at the right time, with Lastmile
Our top priority is helping you identify and fulfill what your unique customers need. Do the communities you serve need any of the following? We can help you say “check” to all of these hallmarks of world-class customer service:
- Seeing real-time inventory
- Finding next-nearest stores when a product is out of stock
- Getting deals and promotions
- Reading reviews and recommendations
- Learning about events
- Learning about your staff
- Getting directions
- Calling your store
- Booking appointments
- Purchasing for BOPIS or home delivery
- Accessing AI-driven chat
- Getting a ride from Uber or Lyft
- Filling out forms
- Signing up for special offers
Each of these capabilities can serve core brand goals, and that’s the power of a consumer-centric approach to local enterprise marketing: superior customer service maximizes discovery, consideration, conversion, decision, repeat sales, and referrals.
If your legacy vendors offer one-size-fits-all software, they are already failing to understand the scope and potential of an enterprise brand like yours. Curious about what it feels like to team up with an enterprise-only partner? Maybe your own journey has been pointing you in this direction all along.
Book your live, one-on-one demo with Lastmile today.
Request a Demo
Drive more local sales by pairing shoppers with real-time inventory and promotions through seamless online-to-offline capabilities that help clients transact now.
